Sneaker Con Returns to China After Three Years — First Stop: Macau at The Grand Hall, Grand Lisboa Palace
“SJM Resorts Presents: 2026 Sneaker Con Macau”, organised by MACCREW, and title-sponsored by SJM Resorts, the world’s largest sneaker convention, will make its debut in Macau on 10 and 11 October at The Grand Hall, Grand Lisboa Palace Resort Macau of SJM Resorts. As the first event announced by Sneaker Con following a three-year hiatus from the Chinese market, this edition takes “Return” as its theme, marking the brand’s official comeback to China and signaling a new wave of sneaker culture in Macau. Global sneakerheads are invited to fully immerse themselves in a top-tier event of local creativity, international fashion, and sports subculture.
Known as the “Greatest Sneaker Show on Earth”, Sneaker Con has expanded to major cities worldwide since its establishment in 2009, drawing hundreds of thousands of attendees over the years. Each convention brings together sneaker trading, authentication, and open buying and selling, alongside various streetwear brands and vendor booths where collectors can hunt for rare kicks, exchange insights, and connect with sneaker enthusiasts from around the world. Among these, the Trading Pit remains one of Sneaker Con’s most iconic highlights. The Macau stop will gather collectors, resale teams, and streetwear fans to display and trade rare pieces through vendor booths, creating a major offline marketplace where participants can experience the collection, trading, and community spirit of sneaker culture first-hand.
Live Performance and Special Guests
The Macau stop will also feature a concert program for the first time. On the evening of 10 October, Chinese female rapper and former Rocket Girls 101 leader Yamy, alongside Chinese rapper and singer-songwriter Last King, will take the stage in turns. Popular influencer Bostick Chen will host the music concert and interact with the crowd as the "Store Manager", while MC aRBOW, DJ ZEBRA and DJ Ziyang will perform live to boost the hype—delivering an immersive experience bringing sneakers, street culture, and music together on one stage.
Event Details:
- Date and Time:
- 10 October 2026: 11:00 a.m. to 6:00 p.m.
- 11 October 2026: 11:00 a.m. to 7:00 p.m.
- Hip Hop Night (VIP Pass only):
- 10 October 2026: 8:00 p.m. to 9:30 p.m.
- Venue: The Grand Hall, Level 1, Grand Lisboa Palace Resort Macau
